Writing samples from Chris Mulvey, a marketer and writer.
Relevant experience is below, and you can view my LinkedIn profile here.
SUMMARY
I am a marketer & writer with 20 years experience in B2B SaaS technology in energy and financial services, as well as in real estate. As a writer, my career is based in business. As a marketer, I have experience in go to market strategy, positioning, market research, ideation, process development and sales enablement. I earn my Masters in Global Marketing Management from Boston University in March 2022. Innovation research I led was published and I presented it at a conference hosted by Harvard. In addition to writing and marketing, I am a lifelong musician.
EXPERIENCE
Product Marketer & Writer
Charles River Development (2017 - Present)
I came to Charles River as a writer and added tens of millions in revenue with tens of millions more in pipeline by developing 200+ sales proposals. I worked on go-to-market strategies for Charles River's strategic sales initiatives as part of cross-departmental teams, where I led efforts to develop value propositions, sales decks, sales trainings and email marketing.
I transitioned to product marketing to drive our go-to-market strategy, but writing copy remains central. I built over 80 artifacts, including value propositions, pitch decks, battle cards, trainings and product vision statements. I create and execute scalable GTM processes, including identifying product gaps, competitive intelligence and the compilation and distribution of the product roadmap. I conduct market research and analysis, including market sizing, product competitive assessments and revenue across our product offering. My analysis led to a substantial increase in R&D investment ($30+ Million).
Writer
FirstFuel Software (2015 - 2017)
I joined FirstFuel as an experienced writer, and I added $4+ Million in revenue by writing 50+ sales proposals. At FirstFuel, I built a business processes personalize positioning for sales opportunities. personalized positioning. For each opportunity, I orchestrated cross-departmental teams to personalize positioning. In addition, I created a variety of content, including blogs and 2 articles published in industry publications, which are here: Article 1 and Article 2.
Writer
SourceOne, Inc. (2013 - 2015)
SourceOne was my first job as a writer. I added close to $3M in revenue by developing over 100 proposals. I also developed marketing content, describing complex offerings in easy-to-understand terms. My work included white papers, collateral, client presentations, case studies and more. I took the lead on developing a 90-page user manual for SourceOne's strategic SaaS offering, drilling into functionality feature by feature.
Marketing
Equity Office Properties (2006 - 2012)
At Equity Office, I was the digital content manager for their interactive marketing website, an innovative, first-of-its-kind in the industry. I took the site from ideation through launch, positioning and marketing 41 commercial buildings. Through a 2-year email marketing campaign to 5,000 recipients, I generated leads and built the sales pipeline. Finally, I developed proposals and lease abstracts.
EDUCATION
Masters: Global Marketing Management
Boston University (May 2020 - Spring 2022)
GPA: 3.9
Noteworthy Accomplishments:
-
Entered BU's Innovation Pathway (an incubation platform) with an innovation idea developed with other graduate students; took active steps in bringing the new product to market.
-
Taken leadership roles throughout the program.
-
Led market research into technological innovation systems, which is being submitted for publication.
Bachelor of Sciences: Dual Major in English and Music
Boston College (September 1998 - May 2002)
Dean’s List Honors
Noteworthy Accomplishments:
-
Poem published in BC publication.
-
Focused on creative writing and excelled in Poetry and Non-fiction.
-
BC's student orchestra performed an original composition of mine.
MUSIC
Vocals, Guitars and Songwriting
Pale Monsters (2016 - 2018)
Pale Monsters was a Boston supergroup made of stalwarts of the local music scene. As the band's creative force, it executed my vision. I again acted as manager / publicist / band leader. We released 2 albums over 2 years, and our 2018 album "Are You Feeling Alive?" was critically acclaimed as "some of the best indie rock released in recent memory" (No Depression).
Vocals, Guitars and Songwriting
Muy Cansado (2006 - 2015)
Muy Cansado was my first major band, and we made a name for ourselves in the Boston music scene. Muy Cansado was my creative vision and a partnership with Lisa Libera, one of the best bassists in Boston. I acted as the manager / publicist / band leader, and over almost ten years, we released 3 albums and toured the US twice.