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Writing samples from Chris Mulvey, a marketer and writer.


Blue Bottle Coffee and Uber are both Business Model Innovations
Note: This was originally posted in a discussion as part of a Boston University Metropolitan College graduate-level course in Innovation...
Jun 4, 20202 min read


Understanding the pain of fitness customers led to Peloton's success
Note: This was originally posted in a discussion as part of a Boston University Metropolitan College graduate-level course in Innovation...
May 14, 20202 min read


Madison Investment Advisors - Growing Business More Efficiently with One Enterprise Platform
Case Study (Charles River) - Published September 2019 on Charles River's website - Link Background Madison Investment Advisors is a...
Jan 15, 20202 min read


How to Stay on Customers’ Radar – Without Bugging Them
Article - published on Marketing Technology Insights on October 11, 2017 - Link We’ve all done it before: we’ve given away our e-mail...
Oct 17, 20173 min read


Why Data is Key to Targeted Business Customer Engagement
Article - published on Energy Central on July 14, 2017 - Link Business customer engagement continues to become more and more important in...
Jul 14, 20173 min read


The Next Generation of Customer Intelligence
Blog Post (FirstFuel) - April 7, 2016 In keeping with ongoing energy market evolution, FirstFuel proudly introduces the next generation...
Apr 7, 20162 min read


Engaging Business Customers in Competitive Energy Markets
Blog Post (FirstFuel) - January 25, 2016 Rapidly changing dynamics in the energy industry have already had a tremendous impact on...
Jan 25, 20162 min read


FirstFuel Awarded Top Project of the Year
Blog Post (FirstFuel) - December 2, 2015 FirstFuel is honored to announce that our engagement with E.ON UK was awarded 2015 Top Project...
Dec 2, 20153 min read


Reliability, Sustainability and Responsibility
Marketing Collateral (SourceOne) - short form copy edited here to remove business specific content. Energy is essential to business, and...
Mar 31, 20151 min read


Combined Heat and Power – Efficient, Sustainable and Local.
Marketing Collateral (SourceOne) - Copy edited here to remove company specific information. Overview Traditionally thermal energy...
Sep 18, 20142 min read
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